Banana Trends

Consumer insights and trends to keep your business up to speed with the world of people.

Banana Trends

Consumer insights and trends to keep your business up to speed with the world of people.

About Banana Trends

Banana Trends is an independent insights and consumer trends consultancy, established in 2014.

We analyse consumers, culture and business trends, and break them into actionable insights and strategy for your business.

Using our in-house methods for qualitative research, business anthropology, sophisticated desk research and street ethnography tools we uncover truth and opportunities that cannot be found in conventional ways.

Our goal is to always have a fresh view on consumer world to help brands to build better businesses.

Why choose us?

We help your business stay in touch with the world of ever changing consumer attitudes and behaviours.

Insight Hunt™

Our in-house tool is a combination of qualitative research and business anthropology. It is our method of connecting with people in their own environment to hear their stories and understand how they see the world from their point of view.

Trend Hunt™

We have spent years in spotting trends and using them for the benefit of brands and businesses. We can offer techniques and methods on how to distill new and changing consumers' expectations and apply them in solving your brand's challenges.

Consumer Journey Mapping/CX review

Our Consumer Experience Analysis (Consumer Journey Mapping + UX) is strengthened by our expertise in retail and consumer trends. That is why we have a deeper insight into what consumer expects from their journey to a purchase.

Global level of experience

With our solid background of working with international corporations (like P&G, Novartis, The Coca-Cola Company, etc.) we guarantee international level expertise even for small companies.

Our services

We offer all kinds of services related to consumer insights.

Consumer immersion

We discover real and true consumer stories, emotions that drive people, their new inspirations and needs. We will caption consumers' life as it is. And based on that help you build ideas that will make your brand a required part of consumers' life.

Brand Story Audit / Strategic Concept Development

We analyze what your brand consists of, what story it can tell and what other brand features are necessary to complete that story. / We develop product, communication or creative concepts for a brand, campaign, or business.

Experts and respondents recruitment

We maintain a network of respondents and experts that we hand pick for every project. This approach helps us find depth and breadth of consumer understanding.
We can recruit globally: Europe, USA, SE Asia, everywhere.
We extend our team with relevant experts from our network when necessary.

Guest speakers / experts

We can take part in your corporate working session / workshop as guest speakers (with our overview of relevant trends/consumer knowledge) or guest experts for workshop.

Here you can find some of our case studies.
>> Click to download.

What you will get

Fresh product and creative concepts rooted in deep consumer insights and expertise
We help when your team is experiencing tunnel-vision problems with developing your brand.
Consumer trend reviews to inspire and steer your business, communication or brand development
We will provide you with a map of inside-category and cross-category trends, identify the drivers and expectations of consumers that form those trends and help your brand cater for such new expectations, in a locally relevant way.
The structure of your brand story
We will analyze your business, your company, your brand or even your leadership's personality and formulate the structure of your brand story. So that you will be able to work according to it: communicate it, grow it, fine tune it or re-stage it.

Here you can find some feedback from our clients and guest experts.
>> Click to download.

Some of our clients

We worked as guest-speakers with these clients/platforms

Here are some of the themes we studied in 2015-2022. All projects were different in nature and approach. We do not share confidential findings. This is by way of an indication of our consumer expertise.

In-depth interviews with streamers and viewers, including VR users: USA, Europe, South-East Asia.
Male friendship insights with men aged: 20-25, 30-35, 45-60.
Millennials (aged 19-30 in 2017) and parenting: behaviour, motives and insights about relationship, marriage, gender roles, children upbringing and education.
Millionaires and UHNWI. Key insights and barriers related to real estate, property ownership, privacy, finance and investment strategy.
Teenagers/ Generation Z. Self-realization, personal & professional development. Key drivers of their development, influence of school, parents, friends, society; insights about planning their future.
Tourism: traveling abroad, traveling inside your country, traveling during recession, global and local trends in tourism.
Crime: map/journey of the victim and the criminal, studied for the purposes of Design Against Crime discipline.
Alcohol. How men drink strong beverages in Russia: occasions, insights, barriers.
Review of retail trends with global and local reach.
Food trends for local food chains and for Ikea Food including consumer journey with emotions map.
Women in Russia: review of trends and insights related to beauty, relationship, age, self-image.
Women leadership in Russia & HR trends: history & background, current trends.
Retail business online & offline: key trends and changes globally and in Russia.
How brands build their loyalty programs to retain consumers.

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